Sunshine targets ASEAN growth at MEGA SHOW Bangkok 2026

Sunshine will exhibit at MEGA SHOW Bangkok 2026 from July 15–17 at the Queen Sirikit National Convention Center, using the event to pitch its outdoor furniture lineup to buyers from ASEAN and beyond. The move is designed to help the Chinese OEM/ODM manufacturer turn Southeast Asia’s growing outdoor living demand into a new growth market.

Why it matters: - Southeast Asia’s outdoor living market is growing fast, and Sunshine is using a major Bangkok trade show to build a direct sales and channel presence in the region. - Thailand is emerging as a gateway into ASEAN, where the company sees demand for outdoor furniture, grills, and related leisure products.

What happened: - Sunshine will exhibit at MEGA SHOW Bangkok 2026 from July 15–17 at the Queen Sirikit National Convention Center in Bangkok. - The company will show its latest product series in the Outdoor Leisure & Gardening zone at Booths N-02, N-04, P-01, and P-03. - Sunshine will hold business meetings with buyers from ASEAN and global markets during the three-day event.

The details: - Sunshine is a Chinese outside furniture OEM/ODM manufacturer and the company behind the SunnyFeel brand. - The event is positioned as a key entry point to ASEAN because of Bangkok’s central location and regional connectivity. - The outdoor leisure and gardening section at the show includes camping gear, outdoor furniture, hammocks, parasols, and grills. - The 2025 edition of MEGA SHOW Bangkok drew about 950 exhibitors from 17 countries and regions across more than 1,200 booths. - The 2025 show also drew about 15,818 professional buyers from 73 countries and regions. - Buyer mix at the event includes about 35% retailers and wholesalers, about 30% importers and distributors, and about 20% brands and licensed agents. - Sunshine says Thailand’s imports of outdoor lifestyle goods rose 15.8% over the past two years, with a compound annual growth rate of 13.87%. - Sunshine says imports of outdoor furniture and grills in Thailand climbed 24.45% over the same period. - Sunshine links the demand growth to smaller living spaces, more outdoor socializing, and stronger tourism-driven procurement by hotels, resorts, and hospitality venues. - The company is targeting demand for multifunctional, collapsible, and space-saving products. - Sunshine is also targeting buyers looking for durable materials such as aluminum alloy, teak, and rattan. - The company is pitching coordinated outdoor living setups, including dining sets, loungers, parasols, and decorative lighting. - Sunshine says its SunnyFeel brand message is “Anywhere SunnyFeel; freedom without limits, folding with ease.” - Sunshine says it has more than two decades of focus on outdoor tables and chairs. - Zhejiang Sunshine Leisure Products Co., Ltd. was founded in 2004 and is headquartered in Wuyi County, Zhejiang, China. - The company operates manufacturing bases in China and Vietnam. - Sunshine says it has a capacity of more than 2 million units per month. - Sunshine lists BSCI, FSC, GRS, REACH, EN581, and ISO certifications. - Sunshine launched the SunnyFeel consumer brand in 2022 and marked its 20th anniversary in 2024. - The company invites buyers to contact export2@sunshinecn.cn or visit the company's website.

Between the lines: - Sunshine is not just seeking one-off orders at the show. The booth strategy points to long-term channel building with retailers, distributors, and brands across ASEAN. - The focus on modular, compact, and weather-resistant products suggests Sunshine is tailoring its lineup to both urban housing trends and hospitality demand. - Bangkok gives Sunshine access to a broader regional buyer base without having to enter each ASEAN market separately.

What's next: - Sunshine will use the July 15–17 show window to present products, meet buyers, and test regional demand. - Follow-up business talks after the event could determine whether Sunshine turns the Bangkok debut into a broader ASEAN expansion push.