Dullboy to open Maison Perrier lounge at Tales of the Cocktail 2026

Jersey City cocktail bar Dullboy will kick off Maison Perrier’s Beyond the Bar Lounge on July 20 at Tales of the Cocktail 2026 in New Orleans. The appearance puts the bar in front of a global beverage industry crowd while showcasing one spirited drink and one zero-proof cocktail.

Why it matters: - Dullboy is bringing Jersey City’s cocktail scene to one of the industry’s biggest stages. - The Maison Perrier Beyond the Bar Lounge centers on the growing “Sober Chic” movement, which is pushing more attention toward zero-proof and low-alcohol hospitality. - The event gives Dullboy a platform to show that a bar program can serve both spirited and non-alcoholic drinks with equal focus.

What happened: - Dullboy Restaurant & Bar will represent Jersey City at Maison Perrier’s Beyond the Bar Lounge during Tales of the Cocktail 2026. - The lounge is part of Tales of the Cocktail at the Ritz-Carlton in New Orleans. - Dullboy’s slot runs Monday, July 20, from 12:00-1:30 p.m. - Dullboy opens the week’s lounge programming.

The details: - Dullboy created two cocktails exclusively for the event. - The Strawberry Rhubarb Spritz uses Awayuki Strawberry Gin, Dolin Chambéryzette, Prosecco and Maison Perrier Sparkling Water. - The Strawberry Rhubarb Spritz is finished tableside with a float of Amargo Vallet Aperitivo. - The Silvia is a non-alcoholic cocktail built with lemon, Thai tea syrup, pineapple juice, coconut water and Maison Perrier Club Soda. - Maison Perrier describes the lounge as its signature hospitality experience. - Participating bartenders will present “Cocktail Mixtapes” built with premium ingredients, fresh juices, botanicals and Maison Perrier sparkling waters and club soda. - Dullboy Beverage Director Marcelino Figueiras said the bar is honored to be included with some of the country’s most respected bars and bartenders. - Figueiras also said Beyond the Bar celebrates creativity and hospitality in all forms. - Figueiras said Dullboy is excited to represent Jersey City and show that cocktails can be spirited or alcohol-free. - Other scheduled participants include Allegory, Philly Surf Club, Monkey Thief, The Vandell, Sip & Guzzle, LP Drinks and Kumiko. - A special Speed Rack session will feature Ivy Mix and Lynnette Marrero. - Tales of the Cocktail draws thousands of hospitality professionals each year for seminars, tastings and industry events.

Between the lines: - Maison Perrier is using the lounge to position sparkling water and club soda as core ingredients in modern cocktail service. - Dullboy’s pairing of one alcoholic drink and one zero-proof drink reflects a broader industry shift toward choice, balance and inclusive service. - The inclusion of high-profile bars and bartenders suggests the lounge is as much a networking and credibility event as it is a tasting program.

What's next: - Dullboy will appear on Monday, July 20, at 12:00-1:30 p.m. in New Orleans. - The lounge will continue through the week with additional bar takeovers and programming. - Tales of the Cocktail will keep serving as a major meeting point for beverage professionals looking at where cocktail culture is headed next.