Thai Soft Power in Seoul: Thailand’s “Sawasdee Seoul 2026” Thai festival drew over 100,000 visitors, with Thai performances, Nuad Thai, Muay Thai x Taekkyeon, dance competitions, and an Innovation Zone linking Thai startups with South Korea. Museums & Pop Culture: BTS leader RM was named the first-ever global ambassador of the National Museum of Korea, touring exhibitions including “Amazing Thailand: Masterpieces of Thai Art.” Food Culture Abroad: Chef David Thompson’s Thai concept Fireback opened in Hyderabad, while Michelin Bib Gourmand Thai brand Baan Phadthai launched its first Hyderabad outlet. Community & Faith: Mosques and Islamic centers across Thailand wrapped up preparations for Muharram and Ashura, including cleaning and setting up mourning programmes. Public Health Focus: A rural Thailand study highlights preventive behaviors to reduce falls among older adults. Cyber & Trust: Thailand’s “communication sovereignty” debate resurfaced as regulators argue for more controls amid misinformation and scam risks. Culture Exchange: An India–Thailand choral exchange in Chiang Mai (July 1–5) will feature the Nagaland Conservatory of Music Choir.